Our Mission

Innovation without compromise. Boards without limits.

Smith Board Co was born out of frustration—with an industry stuck in cruise control.

Year after year, the major wakesurf brands repackage the same designs with new graphics or pro rider names. But real engineering progress? That’s been left behind.

We saw an opportunity to do better.
Not just with surface-level design changes, but with true innovation, rider-focused performance, and engineering that actually makes a difference on the water.


Why We Exist

At Smith Board Co, our mission is simple:
Eliminate equipment limitations so riders can chase unforgettable moments on the water.

We want every day on the lake to feel like your best day—whether it’s landing a new trick, carving your cleanest line, or just spending time with people you love. That’s the freedom we’re here to deliver.

Because we believe the right board doesn’t just enhance your ride—it unlocks it.


How We’re Making It Happen

1. Designed for the Individual

Most boards are built to appeal to the masses.
Ours are engineered with rider-first design—crafted to maximize performance for real-world riding styles, skill levels, and progression goals.

We analyze how different shapes, contours, materials, and flex profiles translate to real performance on the water. Then we build boards that ride the way they should feel—snappy, responsive, and alive under your feet.

2. Engineering-Led Innovation

Our team brings decades of experience in engineering, materials science, and hydrodynamics to every board we build.

We don’t guess. We test.
From rocker profiles to fin setups, every design is grounded in data, prototyping, and rider feedback—so you can be confident you're getting a board that’s been built to outperform.

With every release, we push the boundaries of wakesurf design forward—delivering faster, lighter, more responsive boards year after year.


The Future of Wakesurfing Starts Here

We’re not just building boards. We’re building a smarter, more intentional way to ride—one where design serves the rider, not the other way around.

Because good enough isn’t good enough anymore.
Let’s raise the standard. Let’s move wakesurfing forward—together.