Privacy policy

Privacy Policy

Last updated: April 25, 2025

TL;DR: Quick Summary

  • We Collect: Device info, order info, and customer support info — all to serve you better.
  • We Use: Your data to fulfill orders, process payments, ship products, improve our Site, and send updates (if you opt-in).
  • We Share: Only with trusted service providers (like Shopify) and advertising partners (like Google and Facebook) — and only to deliver and improve your experience.
  • Your Rights: You can access, correct, port, or delete your Personal Information anytime. Just email support@smithboardco.com.
  • Cookies: We use cookies to make the site work better and show relevant ads. You can manage cookies in your browser settings.
  • Ads: We sometimes show personalized ads based on your Site activity. You can opt out anytime.
  • Security: We take your privacy seriously and only use your data when necessary to provide our services.
  • Complaints: If you're concerned, you can reach out to us or your local data protection authority.

Scroll down to read the full details.

At Smith Board Co., your privacy matters to us.

After reviewing this policy, if you have any questions, need more information about our privacy practices, or would like to make a complaint, please contact us at support@smithboardco.com.

Collecting Personal Information

When you visit our Site, we collect certain information about your device, how you interact with the Site, and details necessary to process your purchases. We may also collect additional information if you contact us for customer support.

"Personal Information" means any data that can be used to identify an individual. Below is a breakdown of what we collect and why:

Device Information

  • Purpose of collection: To load the Site accurately and perform analytics to optimize performance.
  • Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
  • Shared with: Shopify (our e-commerce platform provider).
  • Personal Information collected: Browser version, IP address, time zone, cookie data, viewed products/pages, search terms, and Site interactions.

Order Information

  • Purpose of collection: To fulfill purchases, process payments, arrange shipping, issue invoices/order confirmations, communicate with you, screen orders for risk/fraud, and (if you opt-in) offer marketing promotions.
  • Source: Provided by you directly.
  • Shared with: Shopify.
  • Personal Information collected: Name, billing and shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose of collection: To provide customer support services.
  • Source: Provided by you directly.

Sharing Personal Information

We share your Personal Information with third parties to help us deliver our services, as outlined above.

For example:

  • We use Shopify to power our online store. Their privacy practices can be reviewed here.
  • We may share your information to comply with laws, respond to legal requests (like subpoenas or warrants), or protect our rights.

Behavioral Advertising

We use Personal Information to serve targeted advertisements and marketing communications we believe may interest you. For example:

  • Google Analytics: Understands Site usage. Learn more here and opt-out here.
  • Facebook Ads and Google Ads: Deliver personalized ads based on your activity on our Site and elsewhere.
  • Shopify Audiences: Share anonymous purchase behavior with Shopify to help improve ad targeting.

To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.

You can opt out of targeted advertising at:

Or globally via the Digital Advertising Alliance’s opt-out portal.

Using Personal Information

We use your Personal Information to:

  • Offer and deliver our products and services
  • Process payments and shipping
  • Communicate about new products, promotions, and offers
  • Improve our Site and services

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information based on:

  • Your consent
  • The performance of a contract with you
  • Compliance with legal obligations
  • Protection of your vital interests
  • Public interest
  • Legitimate interests (that do not override your fundamental rights)

Retention

We retain your Personal Information for our records unless you request its deletion.
To request erasure, please see the "Your Rights" section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to automated decision-making.

We engage in minimal automated decision-making to detect and prevent fraud, via Shopify. This includes:

  • Temporary IP address blacklisting after repeated failed transactions
  • Temporary credit card blacklisting associated with suspicious activity

These activities do not have significant or legal effects on you.

Your Rights (GDPR + CCPA)

If you are an EEA or California resident, you have the right to:

  • Access the Personal Information we hold
  • Port it to another service
  • Request correction, update, or erasure

To exercise these rights, please contact us at support@smithboardco.com.

For EEA residents:
Your information is initially processed in Ireland, and then transferred to Canada and the United States for storage and processing. Learn more about Shopify's compliance here.

CCPA (California Consumer Privacy Act)

If you are a California resident, you have the right to:

  • Request access to the Personal Information we hold about you (the "Right to Know")
  • Request that we correct, update, or erase your Personal Information
  • Request to opt out of the sale of your Personal Information

To exercise these rights, please contact us at support@smithboardco.com.

We collect and share information with trusted service providers for the purpose of delivering our services and providing personalized advertising. Under the CCPA, this may be considered a "sale" of personal information.

How to Opt Out

Under the California Consumer Privacy Act (CCPA), California residents can opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, "sale" refers to data collection for purposes like personalized advertising and marketing communications.

By opting out, we will no longer collect or sell your personal information for advertising or personalization purposes. This applies both to third-party data sharing and the internal data collection used to customize your experience with Smith Board Co.

Cookies

A cookie is a small data file downloaded to your device when you visit our Site. Cookies improve your browsing experience by remembering your actions and preferences.

We use cookies for:

  • Essential functions
  • Performance monitoring
  • Advertising and analytics
  • Social media integration

You can control cookie settings through your browser. Learn more about managing cookies at www.allaboutcookies.org.

Blocking cookies may impact functionality or certain personalized experiences.

You can also manage advertising cookies by visiting the Digital Advertising Alliance’s opt-out portal.

Important: Check the active cookies we use here.

Do Not Track

Please note: We do not alter our Site’s data collection practices when a Do Not Track signal is received, as there is currently no consistent industry standard for DNT responses.

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
We encourage you to review it regularly.

Complaints

If you have concerns about our data practices, please contact us at support@smithboardco.com.

If you’re not satisfied with our response, you can lodge a complaint with your local data protection authority.
Find your authority here (for EEA residents) or here (UK).