Kickstarter - Week #3 Update
By Dakota S

As week three of our Kickstarter campaign comes to an end the team took some time to think back on how far we've come and all of the great support we have been shown along the way. When we started down this path we didn't know if their would be a market for personalized wakesurf boards but the support that we have been shown over the last three weeks is tremendous. Your voices are being heard and that drives our passion to continue to bring to market our platform. 

As always, the Smith Board Co team is busy behind the scenes working to get your boards in your hands. Check out some of the updates below!


Marketing

  • Posted regularly on social media platforms
  • Created multiple A/B tests on paid ads platforms based on results to date
  • Redeveloped ideal customers based on results of Kickstarter and ads campaigns
  • Continued 2023 marketing plan development

Manufacturing

  • Reviewed final manufacturing partner audits
  • Initiated soft goods manufacturing partner search

Finance

  • Refined revenue model based on updated ideal customer
  • Initiated discussions with potential financial backers

Innovation

  • Tested skim board prototype
  • Kicked off design of 23 lineup

    Continue to check back for more updates to the Smith Board Co project!


    - The Smith Board Co Team