Kickstarter - Week #2 Update

By Dakota S

Make Your Voice Count

At Smith Board Co, your feedback drives innovation. We're dedicated to crafting the perfect wakesurf board, and we need your insights to make it happen. Our quick, 2-minute Performance Optimization Methodology survey is your chance to share what matters most to you on the water. Your input helps us fine-tune our designs and push the boundaries of wakesurfing excellence.

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Wow! We can't believe that it's already been two weeks since we launched Smith Board Co on Kickstarter. The amount of support that we have seen over the past two weeks has been incredible, you all are what makes Smith Board Co so special. As we look forward to another week of moving this project forward check out some of the work that we have been up to in the previous week.

Marketing

Posted regularly on social media platforms
Narrowed scope of google ads campaign to target audience closer
Adjusted meta ads campaign based on results of A/B testing
Created new A/B test on Meta ads to filter audience
Kicked off discussions around 2023 marketing plan

Manufacturing

Initiated final audits of manufacturing partners

Finance

Incorporated industry data including sales, geography, and ad spend into revenue model
Build out 5 year projections on balance sheets

Innovation

Tested skim board prototype
Initiated discussions with innovation partner to develop models of prototypes

"Build Your Board"

Initiated discussions with dev partner to build out features

Continue to check back for more updates to the Smith Board Co project!

- The Smith Board Co Team

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